Deals Promotion

Think Our vast experience in the design and production of point of sale campaigns for major retailers means we understood the headache they can often bring to retail marketing departments.

Solve Our solution was to offer a total project management facility for The Co-operative Pharmacy, which effectively out-sourced all point of sale issues and responsibilities to us.

Do We handled the design, production, print and delivery, implementation, back-up and support of all point of sale campaigns on behalf of the marketing team. A dedicated account management team and a 24-hour store POS hotline were just two of the ways in which we helped to ease the marketing team’s workload.

Local Marketing

Think The Co-operative Pharmacy is an integral part of the community and offers a vital range of additional services to people in the vicinity of their branches. Our job was to communicate these services and products on a local level to the 800 branches nationwide.

Solve We developed a range of simple and adaptable communications materials that can quickly be rolled out in order to promote specific stores.

Do We held bulk stock of base direct mail, point of sale, stationery and door drop materials. Following a store refit or new store opening, these materials were simply overprinted with store name, address and contact details and then distributed overnight.

National Leafleting & Press

Think A fresh creative approach was required for the national advertising of The Co-operative Food. So in order to gain valuable insight we conducted extensive competitor research, an audit of available national press space and reviewed the latest eye tracking research.

Solve The analysis led us to develop a new linear template for both leafleting and national press advertising. The template was simple, fluid and very easy to navigate. So it not only made production simpler, thus saving money, but it made it easier for the customer to read, too.

Do Our new template allowed the production team to quickly and simply update any promotional activity and allowed The Co-operative Food to take advantage of last minute media space.

Tactical Direct Mail

Think Royal Mail Payment in Proportion guidelines meant restrictions in size and the format of direct mail. So, we took the opportunity to develop new direct mail formats in response to the new guidelines.

Solve Our solution was to create a multi-page, roll-fold direct mail piece that showcased the fantastic food and drink available at The Co-operative Food as well as meeting the new PIP guidelines.

Do The new format was also developed to be suitable for in-line production and printing, which subsequently meant savings in both time and production costs.

Launch Collateral

Think A cost-effective and flexible solution to communications is essential when marketing to 2.5million customers.

Solve The arrival of the new Co-operative Membership scheme was announced through a combination of direct mail, advertising and brochures. Consistency of colour, type and imagery across all communications was crucial, so we ensured all the materials that we produced appeared to be from the same family no matter what printing method was used.

Do From design and artwork to print and production, we were heavily involved in the launch and integral to its success.

Launch Programme

Think For the re-launch of The Co-operative Legal Services, a consistent suite of marketing materials was required.

Solve Utilising a predefined corporate identity, we introduced a copy tone that was customer focused, friendly and professional. We also designed all of the various marketing materials to ensure that they worked as a suite.

Do A combination of brochures, leaflets and outdoor advertising encompassing our new design style was used to launch this new venture on behalf of The Co-operative Group.