New POS Fixtures

Think Asked to develop a new POS fixture for Focus DIY, we set about analysing the current customer journey and hierarchy of communications within stores. We discovered that key promotional messaging was being lost to in-store noise.

Solve Our solution was to develop a new ‘bird beak’ A1 gondola header display system. This enabled customers to view key promotions easily as well as offering greater standout.

Do We’ve designed, manufactured and even installed the new fixture across the Focus estate. In fact, we offered a total project management solution.