Trade Press Advertising

Think Kemira GrowHow and Terra Nitrogen — market–leading producers of nitrogen and fertilisers — were joining forces. It was big news, but as well as maintaining brand loyalty, we had to make sure customers would feel comfortable with the new appearance of this ‘super brand’.

Solve We created a series of communication pieces that emphasised the positives of the new combined company at the same time as reinforcing the heritage of the two companies.

Do Our integrated marketing campaign has helped to reassure customers that they will continue to receive the same high standard of products and service from the new company as they enjoyed previously.

View Newsletter

Think GrowHow required a piece of literature that could be rolled-out on a monthly basis, sustain interest and become essential reading.

Solve We created a simple design template that can easily expand or contract dependant on content without appearing either ‘light’ on information or crammed with copy.

Do By working closely with the marketing team and the individuals featured in the newsletter, we’re able to communicate the ‘pulse’ of the business in an interesting and informative way.