Britannia Loan Rate DM

Think Britannia Building Society was announcing a reduction in loan and PPI rates, so we set about communicating this news in a memorable and engaging way.

Solve A family of Russian dolls landed on staff members’ desks with the final doll containing a message promoting the reduction in rates.

Do Timescales were extremely tight, so once airfreighted to the UK, teams of Sequoia staff worked into the small hours opening up hundreds of doll sets and planting the reduction in rates message. Incredibly, we turned the whole project around in a matter of days.

Generic Affinity DM

Think Personal loans needed a personal touch.

Solve We created a generic personal loans direct mail pack that could be branded and updated with differing product information and rates dependant on the affinity brand chosen.

Do Far from being just 'another loans mailer', we've helped to increase uptake by striking a chord with customers' financial needs and wishes.

Base Plus Communication

Think Targeting company directors with direct mail is no easy task. It has to work incredibly hard if it’s to break through desk clutter and engage its audience - especially when you’re asking for at least £1m from each recipient!

Solve A fabulous product with a market-leading offer, we brought the Bank of Scotland’s Base Plus account to life in the form of a pop-up mailer.

Do We pulled out all the stops in order to print, make up, fulfil and mail thousands of packs in just a few days.

Dealer Finance Campaign

Think We unearthed what makes car-buying customers tick and then developed a creative strategy for when, how and what to best communicate to potential customers.

Solve Our creative solution drew upon consumers’ aspirations to obtain the best deal possible as well as promoting the car dealer as the prime source for finance.

Do As well as communicating
the Bank of Scotland’s finance product through leaflets, exhibition stands and POS in dealerships, we even went as far as producing a driver’s music CD compilation album.

BDM Support Campaign

Think Business Development Managers are notoriously busy. Time is something they just
don’t have, so we needed to communicate a TMB service in
a way that was instant and memorable.

Solve In an uncertain market place it’s important to know that there’s a company you can rely on. Our service-based creative message developed for The Mortgage Business was the perfect way to convince intermediaries to place their
trust in TMB.

Do Press, online and e-marketing platforms were all developed with a high degree of personalisation, which has helped to increase effectiveness.

90% LTV Campaign

Think Everyday, brokers are bombarded with the promise of new and exciting services that’ll help to make their lives easier. So it takes something out of the ordinary to grab their attention.

Solve In flew the ‘Superheroes’ campaign transforming a TMB member of staff into a comic book style character with a task - not to save the world from megalomaniacs - but to save brokers time and money when sourcing new products on behalf of clients.

Do A combination of online, email and traditional press activity has created cut-through in a staid market.