Heart & Soul
JD Williams

Summer Catalogue Remail

Think Remailing customers is a difficult task. Customers are much more savvy these days, and have ‘seen it all before’. Therefore, a more intelligent approach was called for.

Solve Our solution was to create a completely fresh design and artwork format that contained the same core offer, but was presented in a vibrant new way.

Do Bold colour ways and striking fashion photography combined with enticing copy helped to emphasise the new without necessarily saying so.

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Classic Detail Stationery

Think Fashion catalogue mailings are all about getting the right balance between incentive and product promotion. So we decided it was high time a new mailing format was created.

Solve The new format not only gives us the right balance, but it enables us to showcase products in a much more effective way as well as making it easier to drive promotions and core product offers.

Do The new style mailer has been well received by both client and customers and has now set the standard for future communication pieces.

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