Heart & Soul
Microsoft

Halo 3 Game Release

Think The biggest UK games console release of all time demanded a promotional launch to match - but the budget was limited. Our answer was to keep the promotion in-store, creating a Halo 3 environment whichever way the customer turned.

Solve Utilising every inch of promotional space available to us - from window fronts to till backs - we ensured that Microsoft were able to take ownership of Virgin Megastore’s West End for the release of Halo 3.

Do We designed, produced, distributed and implemented an exhaustive range of promotional materials and graphics, all executed to a very tight timescale and installed with minimum disruption to stores.

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